This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion ... (Read 121 times)

wrbasek0

  • Hero Member
  • *****
  • Posts: 560
on: Jun 28, 2018
As promotion manager for a candy bar manufacturer, your objective is to create a sales promotion that will provide consumers with an immediate reward while achieving a repeat purchase objective for your company. Which of the following would effectively serve these purposes?
 a. mail-in offer
  b. contest
  c. sweepstakes
  d. bonus pack
  e. sample

Question 2

Which of the following is an advantage of employing the services of a full-service agency?
 a. obtaining negotiating leverage with the media
  b. ability to contract for services only when they are needed
  c. greater control over the advertising function
  d. greater control over competitive information
  e. more effective advertising


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

aliotak

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

a


wrbasek0

  • Hero Member
  • *****
  • Posts: 560
Reply #2 on: Jun 28, 2018
Correct answers!


aliotak

  • Sr. Member
  • ****
  • Posts: 326
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Stones create distinctive microclimates Stones create distinctive microclimates
Extended Objects Create a Focal Plane Extended Objects Create a Focal Plane
An agglutination inhibition reaction. Commercial kit materials would create an agglutination ... An agglutination inhibition reaction. Commercial kit materials would create an agglutination ...
Scissoring motion to create movement between the metacarpals of the hand. Scissoring motion to create movement between the metacarpals of the hand.
How to create a table of values from an equation and graph How to create a table of values from an equation and graph
A car wash reduced the price of a basic wash as a promotion and test of the market. With the ... A car wash reduced the price of a basic wash as a promotion and test of the market. With the ...
Video: The Krebs Cycle Animation

For a complete list of videos, visit our video library