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Author Question: Which type of consumer-oriented promotion would you use if the objective was to reinforce the ... (Read 60 times)

asmith134

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  • Posts: 576
on: Jun 29, 2018
Which type of consumer-oriented promotion would you use if the objective was to reinforce the brand's image, even though it meant delivering a delayed reward?
 a. sampling
  b. scanner-delivered coupons
  c. continuity programs
  d. sweepstakes and contests
  e. games

Question 2

The owner of a new pizzeria set the following marcom objective: Make consumers aware of this new restaurant.. This objective suffers from _____.
 a. being unrealistic
  b. not being quantitative and measurable
  c. not being internally focused
  d. not being externally consistent
  e. being too specific


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iceage

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


asmith134

  • Member
  • Posts: 576
Reply 2 on: Jun 29, 2018
Gracias!

raili21

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  • Posts: 324
Reply 3 on: Yesterday
Great answer, keep it coming :)

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