This topic contains a solution. Click here to go to the answer

Author Question: Which type of consumer-oriented promotion would you use if the objective was to reinforce the ... (Read 101 times)

asmith134

  • Hero Member
  • *****
  • Posts: 576
Which type of consumer-oriented promotion would you use if the objective was to reinforce the brand's image, even though it meant delivering a delayed reward?
 a. sampling
  b. scanner-delivered coupons
  c. continuity programs
  d. sweepstakes and contests
  e. games

Question 2

The owner of a new pizzeria set the following marcom objective: Make consumers aware of this new restaurant.. This objective suffers from _____.
 a. being unrealistic
  b. not being quantitative and measurable
  c. not being internally focused
  d. not being externally consistent
  e. being too specific



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

iceage

  • Guest
Answer to Question 1

d

Answer to Question 2

b




asmith134

  • Member
  • Posts: 576
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


covalentbond

  • Member
  • Posts: 336
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Parkinson's disease is both chronic and progressive. This means that it persists over a long period of time and that its symptoms grow worse over time.

For a complete list of videos, visit our video library