The _____ strategy consists of a manufacturer directing personal selling, trade advertising, and ...

Author Question: The _____ strategy consists of a manufacturer directing personal selling, trade advertising, and ... (Read 33 times)

mynx

Hero Member
Posts: 555

on: Jun 29, 2018

The _____ strategy consists of a manufacturer directing personal selling, trade advertising, and trade-oriented sales promotion to wholesalers and retailers.
a. forced channel
b. push
c. pull
d. planned
e. strategic channel

Question 2

The affective component of attitudes focuses on _____.
a. feelings and evaluations
b. beliefs
c. knowledge
d. behavioral tendencies
e. information

soda0602

Sr. Member
Posts: 313

Reply #1 on: Jun 29, 2018

Answer to Question 1

b

Answer to Question 2

a

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