« previous next »

Author Question: Given a fixed advertising budget, the media planner cannot simultaneously optimize _____. a. reach, ... (Read 87 times)

robinn137

  • Hero Member
  • *****
  • Posts: 544
on: Jun 29, 2018
Given a fixed advertising budget, the media planner cannot simultaneously optimize _____.
 a. reach, frequency, and continuity
  b. awareness generation and brand image
  c. GRP, TRP, and continuity
  d. media and message
  e. functional, emotional, and humorous appeal

Question 2

_____ is a combination of demographic and lifestyle characteristics of consumers within clusters such as ZIP code areas.
 a. Psychographics
  b. Topographics
  c. Geodemographics
  d. Behaviorgraphics
  e. Cosmographics


Eazy416

  • Sr. Member
  • ****
  • Posts: 360
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

robinn137

  • Hero Member
  • *****
  • Posts: 544
Reply #2 on: Jun 29, 2018
Correct answers!


Eazy416

  • Sr. Member
  • ****
  • Posts: 360
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

This chart illustrates the “drip down” model of government. In this, politics is formed by the soc This chart illustrates the “drip down” model of government. In this, politics is formed by the soc
Knead lower leg muscles by bending the knee until the foot is flat on the supporting surface. Reach ... Knead lower leg muscles by bending the knee until the foot is flat on the supporting surface. Reach ...
Reactions in assimilation of ammonia and major fates of the fixed nitrogen Reactions in assimilation of ammonia and major fates of the fixed nitrogen
Topic Media Topic Media
Topic Media Topic Media
US federal budget deficit/surplus and debt US federal budget deficit/surplus and debt
Video: Digestive chemicals - water, gastric acid, bile & bicarbonate

For a complete list of videos, visit our video library