« previous next »

Author Question: Given a fixed advertising budget, the media planner cannot simultaneously optimize _____. a. reach, ... (Read 170 times)

robinn137

  • Hero Member
  • *****
  • Posts: 544
on: Jun 29, 2018
Given a fixed advertising budget, the media planner cannot simultaneously optimize _____.
 a. reach, frequency, and continuity
  b. awareness generation and brand image
  c. GRP, TRP, and continuity
  d. media and message
  e. functional, emotional, and humorous appeal

Question 2

_____ is a combination of demographic and lifestyle characteristics of consumers within clusters such as ZIP code areas.
 a. Psychographics
  b. Topographics
  c. Geodemographics
  d. Behaviorgraphics
  e. Cosmographics


Eazy416

  • Sr. Member
  • ****
  • Posts: 360
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

robinn137

  • Hero Member
  • *****
  • Posts: 544
Reply #2 on: Jun 29, 2018
Correct answers!


Eazy416

  • Sr. Member
  • ****
  • Posts: 360
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Bacteria have been found alive in a lake buried one half mile under ice in Antarctica.

In many societies, manhood is not bestowed upon males simply because they reach a certain age. ... In many societies, manhood is not bestowed upon males simply because they reach a certain age. ...
a) Shift your weight at the end of your reach. b) Avoid overreaching. a) Shift your weight at the end of your reach. b) Avoid overreaching.
Knead lower leg muscles by bending the knee until the foot is flat on the supporting surface. Reach ... Knead lower leg muscles by bending the knee until the foot is flat on the supporting surface. Reach ...
Topic Media Topic Media
Topic Media Topic Media
Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ... Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ...
Video: Glycolysis Animation

For a complete list of videos, visit our video library