« previous next »

Author Question: Given a fixed advertising budget, the media planner cannot simultaneously optimize _____. a. reach, ... (Read 152 times)

robinn137

  • Hero Member
  • *****
  • Posts: 544
on: Jun 29, 2018
Given a fixed advertising budget, the media planner cannot simultaneously optimize _____.
 a. reach, frequency, and continuity
  b. awareness generation and brand image
  c. GRP, TRP, and continuity
  d. media and message
  e. functional, emotional, and humorous appeal

Question 2

_____ is a combination of demographic and lifestyle characteristics of consumers within clusters such as ZIP code areas.
 a. Psychographics
  b. Topographics
  c. Geodemographics
  d. Behaviorgraphics
  e. Cosmographics


Eazy416

  • Sr. Member
  • ****
  • Posts: 360
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

robinn137

  • Hero Member
  • *****
  • Posts: 544
Reply #2 on: Jun 29, 2018
Correct answers!


Eazy416

  • Sr. Member
  • ****
  • Posts: 360
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

Vaccines prevent between 2.5 and 4 million deaths every year.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Darwin observed that tortoises on islands that are arid tend to have saddle-shaped shells, allowing Darwin observed that tortoises on islands that are arid tend to have saddle-shaped shells, allowing
Sit-and-Reach Test for Overall Flexibility. Sit-and-Reach Test for Overall Flexibility.
Scientists should use a variety of media to present the message Scientists should use a variety of media to present the message
Topic Media Topic Media
Topic Media Topic Media
Topic Media Topic Media
Video: Brief Summary on Photosynthesis - Animation

For a complete list of videos, visit our video library