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Author Question: Given a fixed advertising budget, the media planner cannot simultaneously optimize _____. a. reach, ... (Read 173 times)

robinn137

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on: Jun 29, 2018
Given a fixed advertising budget, the media planner cannot simultaneously optimize _____.
 a. reach, frequency, and continuity
  b. awareness generation and brand image
  c. GRP, TRP, and continuity
  d. media and message
  e. functional, emotional, and humorous appeal

Question 2

_____ is a combination of demographic and lifestyle characteristics of consumers within clusters such as ZIP code areas.
 a. Psychographics
  b. Topographics
  c. Geodemographics
  d. Behaviorgraphics
  e. Cosmographics


Eazy416

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

c


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robinn137

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Reply #2 on: Jun 29, 2018
Correct answers!


Eazy416

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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