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Author Question: Assume that the media schedule for a brand yields 250 GRPs and reaches 10 percent of the market. The ... (Read 185 times)

pragya sharda

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Assume that the media schedule for a brand yields 250 GRPs and reaches 10 percent of the market. The frequency would be ____.
 a. 25
  b. 10
  c. 240
  d. 260
  e. 2500

Question 2

The best predictor of one's future behavior is his or her _____.
 a. age
  b. ethnicity
  c. income
  d. place of residence
  e. past behavior



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kthug

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Answer to Question 1

a

Answer to Question 2

e





 

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