Assume that the media schedule for a brand yields 250 GRPs and reaches 10 percent of the market. The frequency would be ____.
a. 25
b. 10
c. 240
d. 260
e. 2500
Question 2
The best predictor of one's future behavior is his or her _____.
a. age
b. ethnicity
c. income
d. place of residence
e. past behavior