This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: According to the link between strategy-objective-tactics and budget, the marketing communications ... (Read 104 times)

Melani1276

  • Hero Member
  • *****
  • Posts: 516
on: Jun 29, 2018
According to the link between strategy-objective-tactics and budget, the marketing communications system lacks integration when marketing communications resources are allocated in a manner that has_____ with the resource requirements of the selected marketing communications programs.
 a. common elements c. significant overlap
  b. little to do d. None of the above

Question 2

According to Pamela Danziger, the increasing emphasis on time is causing which of the following?
 a. more shopping at mass merchants c. more shopping at strip malls
  b. more shopping at department stores d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

TheNamesImani

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Top management must allocate resources to accomplish goals of certain strategies.

Answer to Question 2

A
People allocate time more wisely to get more out of life. Thus, the emphasis is on being efficient with time, which is provided by shopping at mass merchants.


Melani1276

  • Hero Member
  • *****
  • Posts: 516
Reply #2 on: Jun 29, 2018
Correct answers!


TheNamesImani

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

ortia uses both webs and cunning, versatile tactics to overcome prey ortia uses both webs and cunning, versatile tactics to overcome prey
Examples of objective evaluation Examples of objective evaluation
Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and
Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
The data link connector (DLC) can be located in various locations. The data link connector (DLC) can be located in various locations.
Video: Oxygen transport - methods and oxyhemoglobin

For a complete list of videos, visit our video library