This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: According to the link between strategy-objective-tactics and budget, the marketing communications ... (Read 79 times)

Melani1276

  • Hero Member
  • *****
  • Posts: 516
on: Jun 29, 2018
According to the link between strategy-objective-tactics and budget, the marketing communications system lacks integration when marketing communications resources are allocated in a manner that has_____ with the resource requirements of the selected marketing communications programs.
 a. common elements c. significant overlap
  b. little to do d. None of the above

Question 2

According to Pamela Danziger, the increasing emphasis on time is causing which of the following?
 a. more shopping at mass merchants c. more shopping at strip malls
  b. more shopping at department stores d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

TheNamesImani

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Top management must allocate resources to accomplish goals of certain strategies.

Answer to Question 2

A
People allocate time more wisely to get more out of life. Thus, the emphasis is on being efficient with time, which is provided by shopping at mass merchants.


Melani1276

  • Hero Member
  • *****
  • Posts: 516
Reply #2 on: Jun 29, 2018
Correct answers!


TheNamesImani

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

The chain of infection: preventative measures follow each link of the chain. The chain of infection: preventative measures follow each link of the chain.
objective v subjective objective v subjective
Using concept maps as a learning strategy Using concept maps as a learning strategy
Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Jet streams and Earth’s heat budget Jet streams and Earth’s heat budget
Video: Facilitated Diffusion - Glucose transport

For a complete list of videos, visit our video library