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Author Question: According to the link between strategy-objective-tactics and budget, the marketing communications ... (Read 39 times)

Melani1276

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on: Jun 29, 2018
According to the link between strategy-objective-tactics and budget, the marketing communications system lacks integration when marketing communications resources are allocated in a manner that has_____ with the resource requirements of the selected marketing communications programs.
 a. common elements c. significant overlap
  b. little to do d. None of the above

Question 2

According to Pamela Danziger, the increasing emphasis on time is causing which of the following?
 a. more shopping at mass merchants c. more shopping at strip malls
  b. more shopping at department stores d. None of the above.


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TheNamesImani

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Top management must allocate resources to accomplish goals of certain strategies.

Answer to Question 2

A
People allocate time more wisely to get more out of life. Thus, the emphasis is on being efficient with time, which is provided by shopping at mass merchants.


Melani1276

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Reply #2 on: Jun 29, 2018
Correct answers!


TheNamesImani

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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