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Author Question: Which of the following describes methods to capture brand awareness by presenting sample respondents ... (Read 14 times)

kaid0807

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on: Jun 29, 2018
Which of the following describes methods to capture brand awareness by presenting sample respondents with an advertisement without the brand name and asking respondents if they recognize the brand name?
 a. recognition measures c. image measure
  b. aided-recall measures d. cognitive-structure measures

Question 2

Which of the following is a corporate performance standard traditionally measured in terms of cash availability after a given time?
 a. profit c. brand sales
  b. cash flow d. market share


elyse44

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of recognition measures

Answer to Question 2

B
Definition of cash flow


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