« previous next »

Author Question: Which of the following describes methods to capture brand awareness by presenting sample respondents ... (Read 50 times)

kaid0807

  • Hero Member
  • *****
  • Posts: 515
on: Jun 29, 2018
Which of the following describes methods to capture brand awareness by presenting sample respondents with an advertisement without the brand name and asking respondents if they recognize the brand name?
 a. recognition measures c. image measure
  b. aided-recall measures d. cognitive-structure measures

Question 2

Which of the following is a corporate performance standard traditionally measured in terms of cash availability after a given time?
 a. profit c. brand sales
  b. cash flow d. market share


elyse44

  • Sr. Member
  • ****
  • Posts: 319
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of recognition measures

Answer to Question 2

B
Definition of cash flow


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Individuals are never “cured” of addictions. Instead, they learn how to manage their disease to lead healthy, balanced lives.

Blood glucose measurement. A postprandial test may be self-administered. (a) A lance pierces the ski Blood glucose measurement. A postprandial test may be self-administered. (a) A lance pierces the ski
Research Methods Research Methods
Research Methods Research Methods
Sample root cause analysis: Duplicate dose of a narcotic analgesic. Sample root cause analysis: Duplicate dose of a narcotic analgesic.
Sample One-Day Menu Sample One-Day Menu
Research Methods Research Methods
Video: Structures that affect circulation - arterioles and vasomotor responses

For a complete list of videos, visit our video library