Author Question: Which of the following describes methods to capture brand awareness by presenting sample respondents ... (Read 50 times)

kaid0807

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Which of the following describes methods to capture brand awareness by presenting sample respondents with an advertisement without the brand name and asking respondents if they recognize the brand name?
 a. recognition measures c. image measure
  b. aided-recall measures d. cognitive-structure measures

Question 2

Which of the following is a corporate performance standard traditionally measured in terms of cash availability after a given time?
 a. profit c. brand sales
  b. cash flow d. market share



elyse44

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Answer to Question 1

A
Definition of recognition measures

Answer to Question 2

B
Definition of cash flow



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