When target consumers are likely to demand more information, it ...

[karen]

When target consumers are likely to demand more information, it is imperative to place the advertisement in a print and more highly involving medium rather than a broadcast medium. This is true for which of the following strategies?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Which of the following refers to the extent to which a particular media category targets a specific or unique audience that can be clearly identified demographically and/or pyschographically?
 a. media habits c. media selectivity
  b. media seasonality d. seasonal usage

[ebonylittles]

Answer to Question 1

A
The informative strategy caters to thinking products. Thus, mediums that allow for informative messages are required.

Answer to Question 2

B
Definition of media selectivity

[karen]

Thank you

[ebonylittles]

Happy to help you