Author Question: If marketers know their target consumers' aspirational reference groups, they can a. associate their ... (Read 47 times)

skymedlock · **on:** Jun 28, 2018

If marketers know their target consumers' aspirational reference groups, they can
a. associate their product with that group.
b. advertise to the dissociative reference group.
c. distribute their products more widely.
d. lower the price of the products when establishing a brand image.
e. use coupons for price discrimination.

Question 2

Which of the following sales presentation formats assume customers' needs are homogeneous?
a. organized
b. canned
c. repetitive
d. synchronized
e. written