CampusTown Foods, a local grocery store, has decided to run a series of advertisements. For this to be considered an advertising campaign, which one of the following conditions must be met?
a. The advertisements must communicate a cohesive and integrated idea or theme.
b. The advertisements must appear over an extended period of time.
c. The advertisements must appear in multiple media.
d. The advertisements must focus on store products rather than store services.
Question 2
An incumbent senator appears on television, saying that she should be re-elected because she has brought jobs to the state. Obviously, this effort is mass mediated and is an attempt to persuade. For it to be considered advertising, which other condition must be met?
a. The claim must be regulated by the Federal Communications Commission.
b. The airtime must be paid for.
c. It must be a public service announcement.
d. The other candidates' opinions must be presented.
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