This topic contains a solution. Click here to go to the answer

Author Question: Which of the following is the best example of native advertising? A) The Old Spice man uses humor ... (Read 126 times)

nautica902

  • Hero Member
  • *****
  • Posts: 591
Which of the following is the best example of native advertising?
 A) The Old Spice man uses humor to promote Old Spice so the campaign goes viral on the Internet.
  B) Ben & Jerry's takes out an advertisement describing how their ice cream does not use GMOs and supports the humane treatment of cows.
  C) Fidelity Investments sponsors an article on the Forbes website that discusses whether to accept an employer's buyout offer.
  D) Red Bull sponsors the space jump of daredevil Felix Baumgartner as a way to generate publicity.
  E) Coca-Cola acts as the primary sponsor of this year's Special Olympics.

Question 2

____ relates to perceptions of value and is the most flexible element of the marketing mix.
 A) Distribution
  B) Pricing
  C) Store location
  D) Product mix
  E) Promotion



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

johnharpe

  • Sr. Member
  • ****
  • Posts: 338
Answer to Question 1

C

Answer to Question 2

B





 

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

For a complete list of videos, visit our video library