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Author Question: Which of the following is the best example of native advertising? A) The Old Spice man uses humor ... (Read 37 times)

nautica902

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on: Jun 29, 2018
Which of the following is the best example of native advertising?
 A) The Old Spice man uses humor to promote Old Spice so the campaign goes viral on the Internet.
  B) Ben & Jerry's takes out an advertisement describing how their ice cream does not use GMOs and supports the humane treatment of cows.
  C) Fidelity Investments sponsors an article on the Forbes website that discusses whether to accept an employer's buyout offer.
  D) Red Bull sponsors the space jump of daredevil Felix Baumgartner as a way to generate publicity.
  E) Coca-Cola acts as the primary sponsor of this year's Special Olympics.

Question 2

____ relates to perceptions of value and is the most flexible element of the marketing mix.
 A) Distribution
  B) Pricing
  C) Store location
  D) Product mix
  E) Promotion


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johnharpe

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


nautica902

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Reply #2 on: Jun 29, 2018
Thank you :)


johnharpe

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Reply #3 on: Jun 29, 2018
Happy to help you


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