Historically, more money has been budgeted for mass media ...

[kamilo84]

Historically, more money has been budgeted for mass media advertising than for sales promotion.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than 20 . Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is Don't Write It, Voice-It Mark feels that post-its are much more efficient and simpler than Voice-It and that it is more practical and purchases post-its instead of the Voice-It product. This is an example of .
 a. a predecisional distortion
  b. a habit
  c. a variety seeking process
  d. cognitive dissonance

[vboyd24]

Answer to Question 1

True

Answer to Question 2

a

[kamilo84]

Gracias!

[Bigfoot1984]

Excellent