Author Question: Historically, more money has been budgeted for mass media advertising than for sales promotion. a. ... (Read 28 times)

kamilo84 · **on:** Jun 29, 2018

Historically, more money has been budgeted for mass media advertising than for sales promotion.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than 20 . Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is Don't Write It, Voice-It Mark feels that post-its are much more efficient and simpler than Voice-It and that it is more practical and purchases post-its instead of the Voice-It product. This is an example of .
a. a predecisional distortion
b. a habit
c. a variety seeking process
d. cognitive dissonance