Author Question: Information collected from service measurement can be used by service managers to accomplish all of ... (Read 86 times)

karen · **on:** Jun 29, 2018

Information collected from service measurement can be used by service managers to accomplish all of the following tasks EXCEPT
a. implementing marketing activities (e.g., segmenting and positioning).
b. managing the service personnel.
c. managing the service delivery process.
d. improving aspects of the service setting.
e. Information collected from service measurement can be used by service managers to do all of these tasks.

Question 2

Typically, franchise fees
a. remain the same and do not vary, depending on the number of franchised units planned for in the initial agreement between franchisor and franchisee
b. may differ within the same franchise system, depending on the number of franchised units to be opened
c. are set very high to discourage most and only attract the most financially capable
d. most often the greatest financial commitment required of a potential franchisee

InfiniteSteez · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

e

Answer to Question 2

B. The franchise fee may vary both within and across franchise systems. Most often any variance is based upon the number of units contracted to be opened and operating. The greater the number of units to be opened and operated, the franchisor may offer a lesser fee for each new opening, based upon negotiation between franchisor and franchisee.