Author Question: If the marketing communications manger finds out that the anticipated association with a sexually ... (Read 71 times)

plus1

  • Hero Member
  • *****
  • Posts: 676
If the marketing communications manger finds out that the anticipated association with a sexually appealing smile of a key competitor is likely to be 40 percent next year and the firm in question had a last-year association of 30 percent, then next year's brand association objective should be which of the following?
 a. around 30 c. over 40
  b. around 40 d. between 30 and 40

Question 2

If the association with Bright Smile of a key competitor, X, was 25 percent among all teenagers, then next year's brand association objective like likely to be which of the following
 a. under 25 c. around 25
  b. over 25 d. None of the above.



beccamahon

  • Sr. Member
  • ****
  • Posts: 338
Answer to Question 1

D
This is an illustration of using anticipated brand association of key competitors.

Answer to Question 2

C
This is an illustration of using past brand association of key competitors. w



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

In most cases, kidneys can recover from almost complete loss of function, such as in acute kidney (renal) failure.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

For a complete list of videos, visit our video library