Author Question: If the marketing communications manger finds out that the anticipated association with a sexually ... (Read 67 times)

plus1

  • Hero Member
  • *****
  • Posts: 676
If the marketing communications manger finds out that the anticipated association with a sexually appealing smile of a key competitor is likely to be 40 percent next year and the firm in question had a last-year association of 30 percent, then next year's brand association objective should be which of the following?
 a. around 30 c. over 40
  b. around 40 d. between 30 and 40

Question 2

If the association with Bright Smile of a key competitor, X, was 25 percent among all teenagers, then next year's brand association objective like likely to be which of the following
 a. under 25 c. around 25
  b. over 25 d. None of the above.



beccamahon

  • Sr. Member
  • ****
  • Posts: 338
Answer to Question 1

D
This is an illustration of using anticipated brand association of key competitors.

Answer to Question 2

C
This is an illustration of using past brand association of key competitors. w



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

For a complete list of videos, visit our video library