If the marketing communications manger finds out that the ...

[plus1]

If the marketing communications manger finds out that the anticipated association with a sexually appealing smile of a key competitor is likely to be 40 percent next year and the firm in question had a last-year association of 30 percent, then next year's brand association objective should be which of the following?
 a. around 30 c. over 40
  b. around 40 d. between 30 and 40

Question 2

If the association with Bright Smile of a key competitor, X, was 25 percent among all teenagers, then next year's brand association objective like likely to be which of the following
 a. under 25 c. around 25
  b. over 25 d. None of the above.

[beccamahon]

Answer to Question 1

D
This is an illustration of using anticipated brand association of key competitors.

Answer to Question 2

C
This is an illustration of using past brand association of key competitors. w