Which of the following refers to an element or tool of marketing ...

[anjilletteb]

Which of the following refers to an element or tool of marketing communications that involves various forms of marketing communications couched in direct channels of distribution, such as direct mail, catalogs, telemarketing, direct-response advertising, the new electronic media (e.g., teleshopping and videotext), and direct selling?
 a. direct marketing c. database marketing
  b. interactive marketing d. SMC marketing

Question 2

International firms experience ongoing increases in their logistics cost.
 
 Indicate whether the statement is true or false

[yifu223]

Answer to Question 1

A
Definition of direct marketing

Answer to Question 2

T

[anjilletteb]

Gracias!

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