This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following refers to an element or tool of marketing communications that involves ... (Read 42 times)

anjilletteb

  • Hero Member
  • *****
  • Posts: 569
on: Jun 29, 2018
Which of the following refers to an element or tool of marketing communications that involves various forms of marketing communications couched in direct channels of distribution, such as direct mail, catalogs, telemarketing, direct-response advertising, the new electronic media (e.g., teleshopping and videotext), and direct selling?
 a. direct marketing c. database marketing
  b. interactive marketing d. SMC marketing

Question 2

International firms experience ongoing increases in their logistics cost.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

yifu223

  • Sr. Member
  • ****
  • Posts: 302
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of direct marketing

Answer to Question 2

T


anjilletteb

  • Member
  • Posts: 569
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

raili21

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Adult head lice are gray, about ? inch long, and often have a tiny dot on their backs. A female can lay between 50 and 150 eggs within the several weeks that she is alive. They feed on human blood.

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Germination of grass seeds involves mobilization of stored reserves Germination of grass seeds involves mobilization of stored reserves
Cataract extraction. The procedure involves a surgical removal of a cataract lens and its replacemen Cataract extraction. The procedure involves a surgical removal of a cataract lens and its replacemen
Sprain. A sprain involves damage to one or more ligaments, and is categorized into three degrees of Sprain. A sprain involves damage to one or more ligaments, and is categorized into three degrees of
Elements found in the element cube Elements found in the element cube
A water spray bottle is an excellent diagnostic tool to help find an intermittent engine misfire ... A water spray bottle is an excellent diagnostic tool to help find an intermittent engine misfire ...
A TECH 2 scan tool is the factory scan tool used on General Motors vehicles. A TECH 2 scan tool is the factory scan tool used on General Motors vehicles.
Video: Genetic distance between human groups

For a complete list of videos, visit our video library