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Author Question: Why is the marketing concept an important philosophy for marketers? (Read 78 times)

kled

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Question 1

Which of the MIS systems uses both informal and formal information-gathering procedures?
◦ Marketing intelligence system
◦ External environment reports system
◦ Internal reports system
◦ Consumer information support system

Question 2

Why is the marketing concept an important philosophy for marketers?
◦ It sets the sales and revenue projects.
◦ It dictates the market share a firm will earn and who they will target.
◦ It determines how marketers view their company's role in terms of what it provides to the market.
◦ It determines marketing objectives and ROI.


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Marked as best answer by kled on Feb 10, 2022

kaelamcrone

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kled

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Reply 2 on: Feb 10, 2022
:D TYSM


bdobbins

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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