Question 1
Which of the MIS systems uses both informal and formal information-gathering procedures?
◦ Marketing intelligence system
◦ External environment reports system
◦ Internal reports system
◦ Consumer information support system
Question 2
Why is the marketing concept an important philosophy for marketers?
◦ It sets the sales and revenue projects.
◦ It dictates the market share a firm will earn and who they will target.
◦ It determines how marketers view their company's role in terms of what it provides to the market.
◦ It determines marketing objectives and ROI.