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Author Question: The objective of frequency value planning is to select the media schedule that generates the most ... (Read 104 times)

vicotolentino

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on: Jun 29, 2018
The objective of frequency value planning is to select the media schedule that generates the most exposure value per gross rating point.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Due to privacy laws, marketers are not able to obtain detailed consumer online behavior.
 a. True
  b. False
 Indicate whether the statement is true or false


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dantucker

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


vicotolentino

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

juliaf

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  • Posts: 344
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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