Author Question: Which of the following best defines micro-targeting in the context of media strategies? a. ... (Read 138 times)

pragya sharda · **on:** Jun 29, 2018

Which of the following best defines micro-targeting in the context of media strategies?
a. Micro-targeting indicates the focus of brands on specific media classes.
b. Micro-targeting refers to creating customized advertising messages and offers.
c. Micro-targeting focuses on covering the same geographic area as the advertiser's distribution system.
d. Micro-targeting is the placement of ads in a way that exposes them to a large number of people.

Question 2

Advertisers responded to the Depression by adopting a tough, no-frills style in their ads.
a. True
b. False
Indicate whether the statement is true or false