Peripheral routes to persuasion are so named because a. ...

[storky111]

Peripheral routes to persuasion are so named because
 a. consumers' attitudes are not based on detailed examination of the message.
  b. information in the messages comes directly from a secondary source.
  c. information in the messages is not just facts, but contains persuasive arguments, and, thus, is presented not in a direct but in a peripheral way.
  d. information in the message is primarily cognitive.
  e. consumers must be persuaded over the long term, rather than directly in the short term.

Question 2

Some of the products purchased by customers in the business market are the same as those purchased by ultimate consumers.
 
 Indicate whether the statement is true or false

[juiceman1987]

Answer to Question 1

A

Answer to Question 2

true

[storky111]

Thank you

[juiceman1987]

No problemo