Author Question: The strategy for cultivating customer loyalty that involves communicating to customers that the firm ... (Read 151 times)

brutforce · **on:** Jun 28, 2018

The strategy for cultivating customer loyalty that involves communicating to customers that the firm genuinely cares for their well-being is:
A) developing a proper perspective.
B) setting customer retention goals.
C) staying in touch.
D) building trust through reliability.
E) providing discretionary effort.

Question 2

Out-of-stock items, malfunctioning websites, and unfriendly employees represent some common failures in marketing implementation.

Indicate whether the statement is true or false