Author Question: When attempting to understand the objection the buyer is trying to express, the salesperson should: ... (Read 44 times)

natalie2426 · **on:** Jun 28, 2018

When attempting to understand the objection the buyer is trying to express, the salesperson should:
a. avoid making assumptions about what the buyer is going to say.
b. engage in active listening.
c. confirm his/her understanding of the objection with the buyer.
d. All of the above
e. None of the above

Question 2

Business marketing strategy must be based on an assessment of the:
A) customer.
B) competitor.
C) company.
D) all of the answer choices.
E) both competitor and company.