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Author Question: The ____ strategy consists of a manufacturer directing personal selling, trade advertising, and ... (Read 116 times)

waynest

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on: Jun 28, 2018
The ____ strategy consists of a manufacturer directing personal selling, trade advertising, and trade-oriented sales promotion to wholesalers and retailers.
 a. forced channel
  b. push
  c. pull
  d. planned
  e. strategic channel

Question 2

Which of the following is FALSE?
 a. Multiple-choice questions tend to bias results by the order in which the response alternatives are given.
  b. An important advantage of open-ended questions is that respondents may answer them in their own words and are not limited to a set of alternative answers.
  c. Because respondents are able to better clarify their answers with open-ended questions than with other types of questions, the results can be more easily coded by the researcher.
  d. Both b and c are correct.
  e. a, b, and c are correct.


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kaylee05

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

c


waynest

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Reply #2 on: Jun 28, 2018
Thank you :)


kaylee05

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Reply #3 on: Jun 28, 2018
Happy to help you


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