Marketing

Replies / Views	Last post
Co-producer risk is directly related to the concept of: A) intangibility. B) heterogeneity. C) ... Started by OSWALD	1 Replies 2,403 Views	Jun 28, 2018 by InfiniteSteez
The advantage of a salesperson using e-mail to communicate with a buyer is that: A) e-mails are more ... Started by jhjkgdfhk	1 Replies 133 Views	Jun 28, 2018 by nixon_s
Which of the following statements is true of ethical standards? A) Ethical standards are not ... Started by vicky	1 Replies 147 Views	Jun 28, 2018 by af
Attributes such as price, fit, and feel are called: A) experience. B) credence. C) clearwater. D) ... Started by Arii_bell	1 Replies 71 Views	Jun 28, 2018 by bassamabas
Salespeople are often stereotyped as pushy, shifty, and untrustworthy because: A) they tend to be ... Started by HCHenry	1 Replies 70 Views	Jun 28, 2018 by Carissamariew
Services tend to be characterized by: A) search attributes. B) experience attributes. C) credence ... Started by TVarnum	1 Replies 117 Views	Jun 28, 2018 by srodz
Salespeople are often faced with quota pressure from their managers. Under these circumstances, ... Started by TFauchery	3 Replies 107 Views	Jun 28, 2018 by macybarnes
Jim, an inexperienced salesperson, informs one of his potential customers that the laptop he is ... Started by nelaaney	1 Replies 114 Views	Jun 28, 2018 by jjorrostieta
Honesty of the spoken word is called _________, one of the components of trust. Fill in the blank(s) ... Started by BRWH	1 Replies 101 Views	Jun 28, 2018 by Jmfn03
Service consumers tend to be more brand loyal than goods consumers because: A) more choices are ... Started by james9437	1 Replies 108 Views	Jun 28, 2018 by mistyjohnson
_________ includes knowledge of a contender's strengths and weaknesses in the market. Fill in the ... Started by Chloeellawright	1 Replies 87 Views	Jun 28, 2018 by lorealeza77
The costs associated with changing from one provider to another are referred to as _____ costs. A) ... Started by saraeharris	1 Replies 113 Views	Jun 28, 2018 by ndhahbi
A salesperson must know what his or her commodity can and cannot do. For this, the salesperson must ... Started by roselinechinyere27m	1 Replies 157 Views	Jun 28, 2018 by AmberC1996
The switching costs associated with the time it takes simply thinking about making a change in ... Started by hbsimmons88	1 Replies 124 Views	Jun 28, 2018 by chinwesucks
_________ is a knowledge tool that salespeople must possess to explain their firms' advertising ... Started by newyorker26	3 Replies 70 Views	Jun 28, 2018 by Cheesycrackers
Switching costs generally associated with changing from one service provider to another include all ... Started by geoffrey	1 Replies 144 Views	Jun 28, 2018 by pami445
_________ is a knowledgetool salespeople musthave inorder to quote rates and offerdiscounts on ... Started by bobbie	1 Replies 68 Views	Jun 28, 2018 by Loise Hard
When changing dentists, the patient was required to pay for a new set of X-rays. This type of ... Started by serike	1 Replies 57 Views	Jun 28, 2018 by yahahah24021
_________ includes information salespeople must have if larger companies break their customers into ... Started by kwoodring	1 Replies 190 Views	Jun 28, 2018 by Awesome
Consumers of services tend to rely on personal sources of information more than nonpersonal sources ... Started by tsand2	1 Replies 317 Views	Jun 28, 2018 by millet
_________ is defined as information about buyersthat is gathered over time andfrom very different ... Started by renzo156	1 Replies 88 Views	Jun 28, 2018 by mrphibs
With regards to the number of service alternatives available, which of the following statements is ... Started by tsand2	1 Replies 52 Views	Jun 28, 2018 by livaneabi
The ultimate question a buyer asks is: Why should I use your product over the one I am currently ... Started by Coya19@aol.com	3 Replies 55 Views	Jun 28, 2018 by ergserg
Which of the following statements about the consumption stage of the consumer decision process for ... Started by Destiiny22	1 Replies 116 Views	Jun 28, 2018 by chloejackso
_________ includes information salespeoplemust have about the latestapplied sciences. Fill in the ... Started by cagreen833	1 Replies 70 Views	Jun 28, 2018 by kiamars2010