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Author Question: The percentage of a target audience that is exposed, at least once, during a specified time frame to ... (Read 41 times)

Mimi

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on: Jun 29, 2018
The percentage of a target audience that is exposed, at least once, during a specified time frame to the vehicles in which an advertising message is inserted represents _____.
 a. scope
  b. spread
  c. reach
  d. frequency
  e. gross rating points

Question 2

The average age of African Americans is considerably older than that for whites.
 a. True
  b. False
 Indicate whether the statement is true or false


fur

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

False


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Mimi

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Reply #2 on: Jun 29, 2018
Correct answers!


fur

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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