The percentage of a target audience that is exposed, at least ...

[Mimi]

The percentage of a target audience that is exposed, at least once, during a specified time frame to the vehicles in which an advertising message is inserted represents _____.
 a. scope
  b. spread
  c. reach
  d. frequency
  e. gross rating points

Question 2

The average age of African Americans is considerably older than that for whites.
 a. True
  b. False
 Indicate whether the statement is true or false

[fur]

Answer to Question 1

c

Answer to Question 2

False

[Mimi]

Correct answers!

[fur]

Great! Please up vote